KIREAJI's 4P Strategy

At KIREAJI, our top priority is to build trusting relationships with our customers. To achieve this, we have decided to openly share our 4P strategy, which covers our product quality, pricing, distribution, and promotion. By doing so, we aim to communicate our commitment to transparency and honesty, ensuring that our customers can trust us as a brand.
By making our 4P strategy public, we allow our customers to understand how our products are made, how prices are determined, and how we bring our products to market. We believe that by sharing this information openly, we can demonstrate our sincerity and build long-term trust with our customers.

Product

KIREAJI’s Japanese knives are handcrafted by artisans, one by one. The quality of our knives is not determined solely by the choice of steel. It is the precision and care with which the three manufacturing processes—forging, heat treatment, and sharpening—are executed that truly defines the quality of the knife.
Even when using the same steel, the quality can vary significantly. For instance, the manufacturing process for Japanese knives includes up to 20 detailed steps before heat treatment. To produce a less expensive knife, some of these steps may be reduced to 12. Conversely, if the goal is meticulous craftsmanship, these steps can be increased to 30. This demonstrates that different manufacturing processes can result in vastly different knives, even with the same steel.
At KIREAJI, we aim to provide not just tools but partners that enrich your cooking experience through handcrafted Japanese knives. Our knives are crafted with a deep commitment to quality and precision work by skilled artisans, making them valuable tools to be cherished and used for a long time.
All Japanese Knives from Sakai City

KIREAJI promises to offer our products at fair prices. We do not offer discounts because we do not want to devalue our products, and we are committed to providing fair compensation to the artisans. To ensure that our customers are never disappointed by a lower price after their purchase, we do not plan to lower our prices in the future.
Our Thoughts on Pricing

To achieve our motto of "improving quality while reducing costs," KIREAJI has chosen to engage in direct trade with traditional knife workshops in Sakai City. By cutting out middlemen, we can reduce unnecessary costs and offer high-quality products with excellent cost performance. By limiting our sales channels to our online shop, we avoid the expenses associated with intermediaries and can keep costs down.

KIREAJI does not spend money on advertising or promotion. Instead, we focus on the quality of our products. If you are satisfied with your KIREAJI knife, we would greatly appreciate it if you could spread the word through word-of-mouth to your friends and acquaintances. This kind of natural promotion is what we value most.
In this way, KIREAJI prioritizes sincerity in every aspect of our product, price, distribution, and promotion, striving to be a trusted brand that our customers can rely on.

VIDEO PROVIDED: JAPAN TRADITIONAL CRAFTS AOYAMA SQUARE (YOUTUBE)

Be Cautious with Inexpensive Knives
Buying a cheap knife may mean that the steel used is of low quality. Low-quality steel tends to lose its sharpness quickly, which can ultimately reduce the efficiency of your cooking tasks.

At KIREAJI, we provide authentic Japanese knives crafted by trusted craftsmen from knife-making workshops in Sakai City. Each knife is handcrafted with care, ensuring you receive a reliable and high-quality product that brings peace of mind.