KIREAJI's 4P Strategy | Building Trust Through Transparency

KIREAJI's 4P-Strategy

At KIREAJI, we value our relationship with customers above all else. As proof of this commitment, we've decided to disclose our four business strategies that are typically kept as trade secrets. We hope that by sharing our philosophy on Product, Price, Place, and Promotion, you'll develop a deeper trust in the KIREAJI brand.

Each KIREAJI Japanese knife is crafted with soul by skilled artisans. However, the quality isn't determined by the steel material alone.
Forging, heat treatment, and sharpening—the precision and care in these three crucial processes define the true value of a knife.
Even with the same steel, the final product can vary significantly. For instance, in pre-heat treatment manufacturing: while some makers reduce the standard 20 steps to 12 for cost-cutting, others increase it to 30 for ultimate sharpness. These differences create entirely different knives.
Our goal isn't simply to provide a cooking tool. We aim to be an irreplaceable partner that transforms daily cooking into a richer experience.

KIREAJI maintains fair pricing. We do not offer discounts. This is because discounting would devalue our products and threaten fair compensation for our artisans.
To ensure customers never feel disappointed by later price drops, we have no plans for future price reductions.

To achieve the ideal of "high quality at controlled costs," KIREAJI chose direct partnerships with traditional workshops in Sakai City.
By eliminating intermediaries, we reduce unnecessary costs. This results in high-quality products with excellent cost performance. Limiting sales to our online shop further helps control costs.

KIREAJI does not spend on advertising. Instead, we focus our resources on improving product quality and delivering valuable content to our customers.
If you're satisfied with our knives, please recommend them to your family and friends. This natural word-of-mouth is the most valuable "advertising" for us.

Product, Price, Place, and Promotion—in all these aspects, KIREAJI prioritizes integrity above all.
Our unchanging mission is to continue providing the finest Japanese knives that become an extension of our customers' hands.

Carving Trust into the Future
"Preserving the trust built by our ancestors and weaving it into the fabric of the next 100 years—that is the mission of every artisan."
Knife-making is not merely about creating a tool. Each blade is the culmination of generations of skill, sweat, and dedication. It is our duty and pride to carry forward the legacy of trust forged by those who came before us.
A knife is more than an instrument for preparing food—it is a bridge that enriches the dining experience and brings people together. By delivering the joy of sharpness and the comfort of craftsmanship, we fulfill our role as artisans.
To pass on the techniques and trust built by our ancestors, we face the forge every day with care and resolve. With every blade we craft, we aim to carve a story of trust that lasts another hundred years, ensuring our tradition lives on in the hands and hearts of future generations.

VIDEO PROVIDED: JAPAN TRADITIONAL CRAFTS AOYAMA SQUARE (YOUTUBE)

Be Cautious with Inexpensive Knives
Buying a cheap knife may mean that the steel used is of low quality. Low-quality steel tends to lose its sharpness quickly, which can ultimately reduce the efficiency of your cooking tasks.

At KIREAJI, we provide authentic Japanese knives crafted by trusted craftsmen from knife-making workshops in Sakai City. Each knife is handcrafted with care, ensuring you receive a reliable and high-quality product that brings peace of mind.